Candid

APRIL 13, 2021

For over 65 years, individual giving has represented around 70 percent of total giving in the United States , and early reports are showing that 2020 saw increases in giving from individual donors. percent in 2020 over 2019—most of that growth was from more donors giving small gifts less than $1,000. The answer is individuals.

Demographics 98

Demographics Retainer Fundraising IT 98

Candid

MAY 9, 2024

To help close this racial wealth gap, my organization, Living Cities, has made increasing homeownership across demographic groups a top priority. They have been shown to enable families of color retain their homes—whether they rent, own, or are working toward homeownership through rent-to-own programs—helping to build equity.

Policy 98

Policy Policies Demographics Retainer 98

The Fundraising Coach

MARCH 15, 2021

Since the cost to acquire a new donor is higher than the cost to retain an existing one, retaining more donors will increase the sustainability of your fundraising efforts. Find the average gift size from the last two years—for clarity, we’ll use 2020 and 2019. Calculation: $200,000 / 5,000 = $40). Percentage of Gifts Matched.

Metrics 76

Metrics Fundraising CRM Retainer 76

Greater Giving

JUNE 24, 2021

Throughout 2020, planners were forced to go online to hold their annual fundraising events virtually when large gatherings were prohibited due to the pandemic. Together, they offer an exciting, easily accessible way to fundraise that can reach a broader audience, while retaining the glamour, fun, and purpose of a traditional gala.

Fundraising 75

Fundraising Retainer Media Goals 75

Candid

MAY 5, 2021

The nonprofit sector has had a difficult year, losing over 7 percent of its workforce in 2020. Also, after hiring an employee, you’ll want to retain them. Some organizations feel that acknowledging inclusivity draws overt attention to demographic differences and can come off as unprofessional. Create a detailed job description

Training 118

Training Nonprofit Application Applicant 118

GiveSmart

MAY 22, 2024

public indicating trust in nonprofits in 2023, down 7% from 2020. Different demographics may have preferences for specific payment methods based on factors such as age, geography, or technological literacy. If you want to dive even deeper into retaining donors, take a look at our Go-To Guide to Donor Retention.

Donation 52

Donation Nonprofit Demographics Retainer 52