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Post-Covid fundraising: is everything falling apart?

Future Fundraising Now

This chart shows the donor numbers by life cycle from 2019 to 2023: (“New” means those who gave for the first time that year; “2nd Year” are those who first gave in the previous year and again in the current year; “Recaptured” are formerly lapsed donor who gave in the current year; “Multi-Year” are donors who have given in 3+ consecutive years.

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Compensation in the new age: findings from Candid’s 2022 Nonprofit Compensation Report

Candid

CEO compensation itself is steadily increasing, but the annualized change from 2019 to 2020 declines as the organization’s size increases. At smaller organizations (with annual budgets less than $1M), there has been a more significant increase in median CEO compensation from 2019 to 2020 compared to organizations with larger budgets.

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End-of-Year Giving 

GiveSmart

The best way to retain your donors is to make them feel welcome and follow up with efficient communication on ways they can stay involved with your nonprofit. Researchers also found that, between 2016 and 2019, women contributed over two-thirds of the total donations on Giving Tuesday annually and were more likely to donate online than men.

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Study finds 5.2 percent fundraising growth but low retention in 2020

Candid

percent and 11 percent more, respectively, than they did in 2019. By contrast, giving by mid-size ($501-$5,000) and major donors ($5,001-$50,000) fell 20 percent and 10 percent, while retained supersize donors and recaptured donors of all sizes accounted for about 50 percent and 35 percent of the growth in the dollar amount of giving.

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What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond

Qgiv

All three metrics dropped slightly from 2019 to 2020. drop from the 2019 rate of 45.4%, likely brought down due to the 2020 first-time donor retention rate dropping 9.2% To put that in perspective, less than one in five donors who gave for the first time in 2019 to a charity gave to the same charity last year. compared to 2019.

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Former United Way Exec Sues For $12 Million

The NonProfit Times

United Way later retained a law firm to conduct an investigation into the various complaints. She has since cobbled together a combination of part-time and contract work, she said. Why would I, not just as a leader but as a human and as a female, not speak out?”

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Tracking Performance: 6 Fundraising Data Points You Need

The Fundraising Coach

Since the cost to acquire a new donor is higher than the cost to retain an existing one, retaining more donors will increase the sustainability of your fundraising efforts. Find the average gift size from the last two years—for clarity, we’ll use 2020 and 2019. Calculation: $200,000 / 5,000 = $40).

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