Post-Covid fundraising: is everything falling apart?
Future Fundraising Now
OCTOBER 2, 2024
This chart shows the donor numbers by life cycle from 2019 to 2023: (“New” means those who gave for the first time that year; “2nd Year” are those who first gave in the previous year and again in the current year; “Recaptured” are formerly lapsed donor who gave in the current year; “Multi-Year” are donors who have given in 3+ consecutive years.
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