What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond
Qgiv
JUNE 8, 2021
All three metrics dropped slightly from 2019 to 2020. drop from the 2019 rate of 45.4%, likely brought down due to the 2020 first-time donor retention rate dropping 9.2% To put that in perspective, less than one in five donors who gave for the first time in 2019 to a charity gave to the same charity last year.
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