How a Targeted Second Ask Surpassed Its Goal With a Nearly 50% Response Rate
NonProfit PRO
AUGUST 23, 2021
The American Battlefield Trust was $27,000 short of projected revenue for its effort to save 128 acres of Civil War Battlefield in Perryville, Kentucky, in the fall of 2019. As this particular track of land would essentially complete the preservation of the Perryville site – the last piece of the puzzle – they had to figure out a way.
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