Remove 2019 Remove CRM Remove Demographics
article thumbnail

End-of-Year Giving 

GiveSmart

Understand Target Demographics In the U.S., Understanding your target demographics can help you increase donations and connect directly with those who share a personal or emotional connection to your cause. more than one-third of annual donations occur between Thanksgiving and Christmas, a period known as the “giving season”.

article thumbnail

Tracking Performance: 6 Fundraising Data Points You Need

The Fundraising Coach

Find the average gift size from the last two years—for clarity, we’ll use 2020 and 2019. For example: in 2019 you received $200,0000 in total donations coming from 5,000 donors which represents an average gift size of $40. Subtract 2019’s average from this 2020’s average, then divide this difference by 2020’s average.

Metrics 76
article thumbnail

What does the future hold for your nonprofit in 2021? Look inside this crystal ball…

Pamela Grow

percent over the first half of 2019, writes Eden Stiffman. You’ll get a firm handle on your data quality and hygiene, donors’ giving history, trends specific to your organization, demographic information and more. This is the year to make it a point to schedule regular time for training on your CRM. They rose 19.

Nonprofit 205