Tracking Performance: 6 Fundraising Data Points You Need
The Fundraising Coach
MARCH 15, 2021
Find the average gift size from the last two years—for clarity, we’ll use 2020 and 2019. For example: in 2019 you received $200,0000 in total donations coming from 5,000 donors which represents an average gift size of $40. Subtract 2019’s average from this 2020’s average, then divide this difference by 2020’s average.
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