What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond
Qgiv
JUNE 8, 2021
All three metrics dropped slightly from 2019 to 2020. In other words, charities were able to attract more new donors in 2020 than they were in 2019, as well as recapture donors who gave in 2018 (or prior) but not in 2019. The overall 2020 donor retention rate was 43.6%, a 4.1% to an average of 19.2%. increase in new donors and a 13.7%
Let's personalize your content