AI Can Be Your Most Powerful Tool for Growing Midlevel Giving
Blackbaud
JULY 19, 2024
Dataro’s Data Pool found that only 4% of donors who qualified as middle donors in 2018 (giving between $500 and $5,000 cumulatively in 12 months) became major donors in the next five years. According to Dataro’s Data Pool, the same cohort of first-time midlevel donors gave 9x more than standard-value donors from 2018–2023.
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