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What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond

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The Fundraising Effectiveness Project recently released their 2020 Fourth Quarter Report, which examined giving trends for the entire 2020 calendar year. In other words, charities were able to attract more new donors in 2020 than they were in 2019, as well as recapture donors who gave in 2018 (or prior) but not in 2019.

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