Is the Diminishing Number of Donors an Issue for Fundraisers?
Penelope Burk
AUGUST 3, 2021
There’s some buzz around the decline in the number of American households who give to charity, or at least the number who gave in 2018, which is the year that was studied. When asked why, middle-age donors preferred to award larger gifts to fewer organizations in order to maximize the net value of their contributions.
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