Remove 2017 Remove Pass-Through Remove Readiness
article thumbnail

News to Use! What Fundraisers Can Expect from the 2017 Tax Cuts and Jobs Act Expiration

Gail Perry Group

In 2017, Congress passed the Tax Cuts and Jobs Act (TCJA), which significantly altered the U.S. Here's what else we've learned about TCJA's impact: Lower Tax Rates: Result in a higher perceived cost of giving, with donors feeling less incentivized to offset tax burdens through philanthropy. Keep nurturing those major donors.

Policy 97
article thumbnail

More or Better Corporate Partnerships? How National Park Foundation Addressed a "Good Problem" [SPONSORED]

Selfish Giving

Gig economy darling Airbnb partnered with NPF to dedicate a series of pages on its website to finding accommodations near national parks and Google had just brought a special “coding with cocoa” station to President’s Park during the National Christmas Tree celebrations through their Made with Code girls empowerment initiative.

Retail 74
article thumbnail

50+ Year End Fundraiser Email Subject Lines

CauseVox

Itll help you increase your open and click-through rates, which in turn will increase your bottom line. To improve this, Moosend suggests things such as making the message more relevant through personalization (i.e. will result in better open and click-through rates compared to a general subject line (Can I have a moment?),