Grassroots Fundraising vs. Top-Down Philanthropy: Which Works Better?
Center for Major Gifts
NOVEMBER 22, 2024
The goals of these two methods are very different, but there is an ongoing debate about which method is more effective. GoFundMe states that in 2017, 68% of donations were under $50 , and 84% of donations came from households with an annual income under $120,000. There’s also a big push toward nonprofits using crowdfunding.
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