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Key Trends Shaping Major Gift Fundraising in 2025

Gail Perry Group

With economic changes, technological advancements, and evolving donor priorities, fundraisers need to adapt their strategies to thrive in this dynamic environment. Lets explore the most significant trends shaping major gift fundraising in 2025and how your organization can respond effectively. Takeaway: Be careful. Ready to Take Action?

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Grassroots Fundraising vs. Top-Down Philanthropy: Which Works Better?  

Center for Major Gifts

The New Age of Fundraising Grassroots fundraising is a vital source of support for many nonprofits. The growth of social media has made it easier than ever to fundraise directly from potential donors. The main benefit of grassroots fundraising is that it helps people feel more control over where their money goes.

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Improve Your Fundraising Approach and Skills at NetSquared Meetups

Tech Soup

Fall has arrived, and with it comes fundraising season. Naples, Florida, is hosting a meetup on tools for effective email fundraising ; Chippewa Falls, Wisconsin, is hosting a series of Giving Tuesday brainstorming sessions ; and Chicago, Illinois, will explore how your CRM can save end-of-year fundraising plans. and the globe.

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How To Recruit Sponsors For Your Fundraising Events & Campaigns

CauseVox

As nonprofit fundraisers, we’re always thinking about our donors first. But donors aren’t the only people who make your fundraising events and campaigns successful, and they aren’t the only people whose needs you should be considering. Fundraising campaign promotion to their audience. ” tweet this. Gift match agreement.

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Alumni giving’s growing relationship with high-profile, big money donors 

Candid

This new addition to the Vagelos College of Physicians and Surgeons followed a $150 million gift in 2017—bringing their lifetime giving to Columbia to more than $600 million. Tapping into this personal attachment remains central to college fundraisers looking to deepen engagement with their alumni.

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50+ Year End Fundraiser Email Subject Lines

CauseVox

To make sure your email gets read rather than ignored, marked as spam, or tossed in the trash, compelling fundraiser email subject lines are an absolute must. Fundraising Email Subject Line Best Practices Dialing in on an effective subject line that prompts your donors to want to read more takes work. info@ABC.org , no-reply@ABC.or