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How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

2017 is a great time to re-envision and reboot your efforts to keep in touch via email with your constituents, volunteers, and donors. This is the season to freshen up your email messaging templates and focus on mobile, optimizing all your email communications to maximize your subscriber engagement. Donations Will Increase in 2017.

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How Nonprofits Can Improve Their Email Deliverability

Tech Soup

A recent study published in May 2017 by digital tool provider EveryAction reported that over 18 percent of nonprofit fundraising emails ended up in junk folders in 2016. Vary your messaging voice and style, and continually improve your email templates. The 2017 Nonprofit Email Deliverability Study. TechSoup Product Donation.

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Digital Marketing for Nonprofits: 6 Tools for Your Strategy

Get Fully Funded

If you’re looking for a new CRM or investing in a system for the first time, be sure to look for a solution that includes features like: Detailed donor profiles: Your CRM should be able to log information about donors, such as their involvement, donation, and outreach histories. This helps supporters see what their donations can accomplish.

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Rapid Results: 4 Peer-to-Peer Fundraising Strategies to Try

Get Fully Funded

So whether you’re hosting a charity golf tournament and haven’t hit your target numbers or are running a donation campaign that’s short of its objective, you can tap into the power of peer-to-peer fundraising with these four strategies to beat the clock and meet your goals. Here are a few tools and platforms to explore: Social media.

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Newsletter: Best Channels for Recruiting Corporate Partners; Golden Halo Winners ; 'Plogging' Arrives in America ???

Selfish Giving

Of course, the consumer donation/crowdfunding category is always my fave.?? Thankfully, with the addition of the Philanthropic Enterprise Act of 2017 as part of the Bipartisan Budget Act of 2018 private foundations can own 100% of a business under certain conditions. Sign ups have doubled. Help Wanted** 1.

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