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News to Use! What Fundraisers Can Expect from the 2017 Tax Cuts and Jobs Act Expiration

Gail Perry Group

In 2017, Congress passed the Tax Cuts and Jobs Act (TCJA), which significantly altered the U.S. Other Nonprofit Sectors : Experienced noticeable decreases in giving. Small Donors : Those who were already taking the standard deduction prior to 2017 changed their giving behavior the least. Here are four ways you can stay ahead: 1.

Policy 97
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How To Create Donation Tiers That Drive Donations

CauseVox

When nonprofits run online fundraising campaigns, it’s easy to only focus on the big picturehitting that overall fundraising goal. Thats where donation tiers come in. By using CauseVoxs free, easy to use fundraising platform you can set up customizable donation tiers , showing donors exactly what their gift accomplishes.

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Stop Leading with “Grab Year-End Tax Deduction.” Do This Instead.

Clairification

Prior to 2017 it was 31% ; that was more, but still a minority. And since the standard deduction more than doubled with the enactment of the Tax Cuts and Jobs Act in 2017, with a major increase between 2022 and 2023, even fewer folks will be itemizing this year and in coming years. At best, it’s just ten percent of your donors.

Donation 184
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5 Creative Donor Appreciation Ideas for Small Nonprofits

Ann Green's Nonprofit

Thanking donors is crucial for securing gifts—especially for small nonprofits trying to build a support base. By Logan Foote Building relationships is crucial for nonprofits to grow their impact. For small nonprofits in particular, these relationships are critical to growing and scaling your work to drive additional impact.

Nonprofit 173
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End-of-Year Giving Campaign: 13 Successful (Yet Underutilized) Strategies

CauseVox

As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Mobilize Your Closest Friends We often forget to ask our nonprofit or charity’s most loyal friends for help before a fundraiser begins. Naturally, our personal to-do lists grow increasingly long as year-end nears.

Goals 101
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How Responsive Is Your Mobile Donation Page?

NextAfter

But you wonder: why aren’t the likes, comments, and even clicks to your donation page not translating into more donations? Since 2017, mobile traffic has made up the majority of web traffic 1 , but only 28% of donations are made on mobile devices 2. Choosing your donation: gift arrays and frequency.

Donation 102
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7 Donor Segmentation Strategies for Personalized Messages

Ann Green's Nonprofit

Among the thousands of brands, businesses, and other charitable organizations out there, your nonprofit has to figure out how to cut through the clutter and stand out to current and potential donors. Then compile events hosted by your organization and similar nonprofits that your supporters might be interested in attending.