Remove 2017 Remove Donation Remove Fundraising
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News to Use! What Fundraisers Can Expect from the 2017 Tax Cuts and Jobs Act Expiration

Gail Perry Group

In 2017, Congress passed the Tax Cuts and Jobs Act (TCJA), which significantly altered the U.S. Small Donors : Those who were already taking the standard deduction prior to 2017 changed their giving behavior the least. About $4 billion in donations were "re-timed" to beat the new law's implementation.

Policy 97
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How To Create Donation Tiers That Drive Donations

CauseVox

When nonprofits run online fundraising campaigns, it’s easy to only focus on the big picturehitting that overall fundraising goal. Thats where donation tiers come in. By using CauseVoxs free, easy to use fundraising platform you can set up customizable donation tiers , showing donors exactly what their gift accomplishes.

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End-of-Year Giving Campaign: 13 Successful (Yet Underutilized) Strategies

CauseVox

As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Aside from the normal holiday hullabaloo, you’re also busy planning fundraisers and engagement opportunities to round out your organization’s calendar year. Early preparation is key in ensuring a successful campaign.

Goals 101
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Grassroots Fundraising vs. Top-Down Philanthropy: Which Works Better?  

Center for Major Gifts

But sometimes, we get confused by which is more ethical, sustainable, or somehow “better.” Grassroots fundraising, sometimes known as “bottom-up” philanthropy, is when a nonprofit solicits donations from the general public, often through direct mail and email solicitations.

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How Responsive Is Your Mobile Donation Page?

NextAfter

But you wonder: why aren’t the likes, comments, and even clicks to your donation page not translating into more donations? Since 2017, mobile traffic has made up the majority of web traffic 1 , but only 28% of donations are made on mobile devices 2. Choosing your donation: gift arrays and frequency.

Donation 102
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How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. 2017 is a great time to re-envision and reboot your efforts to keep in touch via email with your constituents, volunteers, and donors.

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5 Easy Ways to Cultivate Major Donors  

Center for Major Gifts

For organizations in the beginning stages of focusing on large donations, there are certain tried-and-true steps to cultivate major donors. This is one part of your organization where you don’t want to wing it. Assign work to a specialist Next, make sure that the person handling your fundraising knows what he or she is doing.

Goals 52