article thumbnail

News to Use! What Fundraisers Can Expect from the 2017 Tax Cuts and Jobs Act Expiration

Gail Perry Group

In 2017, Congress passed the Tax Cuts and Jobs Act (TCJA), which significantly altered the U.S. Small Donors : Those who were already taking the standard deduction prior to 2017 changed their giving behavior the least. About $4 billion in donations were "re-timed" to beat the new law's implementation. The post News to Use!

Policy 83
article thumbnail

Stop Leading with “Grab Year-End Tax Deduction.” Do This Instead.

Clairification

Prior to 2017 it was 31% ; that was more, but still a minority. And since the standard deduction more than doubled with the enactment of the Tax Cuts and Jobs Act in 2017, with a major increase between 2022 and 2023, even fewer folks will be itemizing this year and in coming years. At best, it’s just ten percent of your donors.

Donation 184
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Responsive Is Your Mobile Donation Page?

NextAfter

But you wonder: why aren’t the likes, comments, and even clicks to your donation page not translating into more donations? Since 2017, mobile traffic has made up the majority of web traffic 1 , but only 28% of donations are made on mobile devices 2. Choosing your donation: gift arrays and frequency.

Donation 102
article thumbnail

How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

2017 is a great time to re-envision and reboot your efforts to keep in touch via email with your constituents, volunteers, and donors. They might be people who attended an event, downloaded a PDF from your website, donated a one-time gift, or signed up as monthly donors. Engagement is your key to email success in 2017.

article thumbnail

Ready, Set, Go! Submit Your Story to Storymakers 2017

Tech Soup

Storymakers 2017 is here! The contest opens on September 5, and closes on October 31, 2017. Simply put, a good video or set of photos can make the difference and result in a donation or a supporter taking action on behalf of your nonprofit. Check out Storymakers 2017 and get a dose of your own nonprofit inspiration.

article thumbnail

Strategically Share Top Year-End Giving Options Nonprofit Donors May Not Be Aware Of

Clairification

It’s the bare minimum to tack “ this gift is tax deductible to the extent provided by law ” onto the end of your appeal or bottom of your donation landing page. Right now, part of your job as a philanthropy facilitator means alerting your donors to special year-end giving opportunities. Ready to offer some astute year-end giving advice?

Readiness 157
article thumbnail

The Maui wildfires: A record in disaster philanthropy, an opportunity to ‘get it right’ 

Candid

By late March, Honolulu Civil Beat ’s Maui Fires Money Tracker had tallied more than $450 million in private donations and nearly $2 billion when including government assistance. Only 2017 saw a higher total during this 10-year period, with $266.4 million in confirmed donations. funders contributed $266.2

IT 122