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Demographics One of the simplest ways to segment your donors is by demographics. If you don’t have the demographic data you need readily available, consider enhancing your database through a demographic data append. This information helps you understand your donors’ backgrounds and communication preferences.
If you’re not sure how to segment your audience, consider using the following categories: New/recurring donors High/low donors Demographic or geographical location 5. Thanking your donors is an essential step in retaining your year-end donors. End-of-Year Giving Campaigns FAQs What is a year-end giving campaign?
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