Remove 2017 Remove Demographics Remove Media
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7 Donor Segmentation Strategies for Personalized Messages

Ann Green's Nonprofit

Demographics One of the simplest ways to segment your donors is by demographics. If you don’t have the demographic data you need readily available, consider enhancing your database through a demographic data append. This information helps you understand your donors’ backgrounds and communication preferences.

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End-of-Year Giving Campaign: 13 Successful (Yet Underutilized) Strategies

CauseVox

Go Wild With Social Media Social media is an incredibly powerful tool for your year-end fundraising campaign. You can promote your crazy charity challenge online on your website, a fundraising website, or social media. If you’re using CauseVox to power your fundraiser, use our impact meter to track progress.

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Friends Listen to Friends: How to Engage Millennials, Gen Z on Instagram [SPONSORED]

Selfish Giving

Following the wisdom of Mark Zuckerberg , brands and agencies continue to create and execute social media campaigns that unlock the influencing potential of a trusted friend. That is the idea behind PurPics , a cause engagement tool launched in February 2017. However, this hot market has its downsides.

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Fairway Fundraising: Tips for a Charity Golf Tournament

The Fundraising Coach

Leverage channels such as Google Ad Grants , social media, email, and direct mail to rally your supporters for your tournament. Golf tournaments are unique in that they attract a typically affluent and influential demographic, with a higher than average net worth.

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Breaking Down Nonprofit Data Silos: 5 Steps You Can Take

The Fundraising Coach

Campaign data you may collect includes email open rate, click-through rate, website traffic sources, and social media engagement. She joined the organization in 2017 and brings 20 years of experience in strategic marketing, branding, communications, sales enablement, and digital marketing. Integrate your existing systems.

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How to 10X Your Cause Marketing with Content Marketing: 3 Strategic Approaches

Selfish Giving

blog, vlog, podcast, etc), email marketing and social media. Millions of followers on social media - a 1,000 percent increase from just two years ago. They made their content more exciting and appealing to a younger, wider demographic. Shotgun Approach: A broad strategy that includes a flagship content asset (e.g.

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Stop Begging, Start Planning: Why Foundations Are Done Funding Complacent Nonprofits

Planned Giving

The Tax Cuts and Jobs Act of 2017 altered giving incentives, changing the financial calculations for many donors. Understanding Donor Demographics: The Generational Wealth Transfer Opportunity $68 trillion in wealth transfers to younger generations over next 20 years.

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