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How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

2017 is a great time to re-envision and reboot your efforts to keep in touch via email with your constituents, volunteers, and donors. There's a lot of talk about "hyper-personalization" and "dynamic content" in email, but let's keep this simple for those of us with modest budgets and staff.

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For Grantseeking, a Nonprofit's Age Matters — but It Isn't Everything

Tech Soup

It's because they have smaller budgets. Those smaller budgets translate to smaller staff sizes or heavier reliance on volunteers for all facets of program management, which result in less consistency in grantseeking. Here's another metric, which I think may prove useful to the grantseekers for younger organizations.

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How To Recruit Sponsors For Your Fundraising Events & Campaigns

CauseVox

Just realize that a sponsor is definitely going to want to know all about the positive impact your organization has on your community, so annual reports, client stories, and metrics like a donor’s return on investment handy. Board member employers: Many of your board members likely work for businesses that have a budget for sponsorships.

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Digital Marketing for Nonprofits: 6 Tools for Your Strategy

Get Fully Funded

This allows your team to craft realistic marketing budgets based on the platforms and resources you’ll need to use to reach your target audience. Reporting and monitoring tools: Monitor the success of your posts based on engagements, mentions, and other important metrics. She earned a B.S. in Marketing and an M.B.A

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Stop Begging, Start Planning: Why Foundations Are Done Funding Complacent Nonprofits

Planned Giving

The Tax Cuts and Jobs Act of 2017 altered giving incentives, changing the financial calculations for many donors. Leverage Advanced Data Analytics and Technology Investing in enterprise-grade donor management software and predictive analytics identifies high-potential donors and improves retention metrics.

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