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10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. For More Information: CauseTalk Radio Ep167 If You Liked This Promotion, You'll Like: Retailers Have a New Option. We saw what a retailer could do when it closed its stores on Black Friday.

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7 Key Takeaways for Cause Marketers from America's Checkout Champions Report [SPONSORED]

Selfish Giving

There's a Fortune to be Raised at the Bottom of the Pyramid The 73 companies in the Checkout Champions report are primarily retail and restaurant chains. As of the fall of of 2016, the U. The number of retailers in the United States is truly massive. In tiny Rhode Island alone there are nearly 13,000 retail establishments.

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Ep185: The Story Behind Big Lots' $50 Million Gift to Nationwide Children's Hospital

Selfish Giving

Big Lots Charity Pinup for the 2016 Program. Today on CauseTalk Radio , Megan and I talk to Jeremy Ball , who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots , about the retailers impressive cause marketing efforts on behalf of Nationwide Children's Hospital.

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More or Better Corporate Partnerships? How National Park Foundation Addressed a "Good Problem" [SPONSORED]

Selfish Giving

NPF was coming off the 2016 centennial celebration of the founding of the National Park Service and there was plenty of business interest in preserving national parks and programs and connecting people to them. One immediate impact was NPF’s decision to expand and deepen its conversations with retailers.

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Recap: #CMF2016 Was Awesome!

Selfish Giving

The 2016 Cause Marketing Forum Conference was held in Chicago last week. You can see a full listing of 2016 Halo Award winners here. Two of the winners were interviewed over the past year on CauseTalk Radio : Call of Duty Endowment Enlists Gamers, Retailers for Mission to Help Vets GameStop Quadruples High Score, Raises $1.2

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Ep197: Millennial Start-Up Love Your Melon is Putting a Cap on Pediatric Cancer

Selfish Giving

The online retailer donates 50% of the profits from each sale made to find a cure for pediatric cancer and to support families impacted by cancer. million in 2016. Today on CauseTalk Radio , Megan and I talk to Alex Meysman , national event director at Love Your Melon (LYM). How LYM got started by two college students. LYM raised $2.5

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Will Donation Box Fundraisers Soon Be a Thing of the Past?

Selfish Giving

In retail it probably makes sense to convert donation box fundraisers to register fundraisers that will have cashiers asking consumers to donate a dollar or two when they pay by credit card. A similar campaign around the new five pound note in 2016 reportedly raised 12.5 Giving cash is hard work! million pounds for charities.