Tech Soup

OCTOBER 12, 2016

M+R surveyed organizations about their onboarding strategies for its 2016 Benchmarks Report and found that "Sixty-four percent of respondents send at least one dedicated welcome message to new subscribers. Use a Mobile Email Template. Review Your Email Metrics and Freshen Your Welcome Series Twice a Year.

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Tech Soup

JUNE 13, 2017

A recent study published in May 2017 by digital tool provider EveryAction reported that over 18 percent of nonprofit fundraising emails ended up in junk folders in 2016. Those decisions are based on hundreds of different metrics. Vary your messaging voice and style, and continually improve your email templates.

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Qgiv

JANUARY 19, 2023

That’s why we put together this great template for a Donor Communication and Stewardship Plan. In fact, a 2016 study showed that monthly recurring donors have a 90% retention rate compared to the average donor retention rate of 46%. Like your fundraising, your donor stewardship should also be planned.

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