Use an Email Welcome Series to Cultivate and Deepen Engagement with New Online Supporters
Tech Soup
OCTOBER 12, 2016
M+R surveyed organizations about their onboarding strategies for its 2016 Benchmarks Report and found that "Sixty-four percent of respondents send at least one dedicated welcome message to new subscribers. It's important to respect that permission you've been granted and also to take advantage of the opportunity.
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