5 takeaways on individual giving from Blackbaud Institute’s 2024 Spotlight
Candid
APRIL 15, 2025
uptick in individual giving last year, based on data from a sample of 8,674 organizations with over $55 billion in total fundraising revenue. billion in online fundraising revenue) rose 2.2%. In fall 2023, 53% of surveyed fundraisers predicted fundraising revenue would increase in 2024, and it appears their optimism was warranted.
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