Storytelling in the Digital Age: Lessons from the SOCAP12 Conference
Tech Soup
OCTOBER 4, 2012
The example he used was the hero myth: an underdog starts from nothing, becomes educated or stronger by way of a mentor, and then saves the world. Sachs said that organizations must make their audiences the hero and put themselves in the place of the mentor. Shapins said the company plans to open it up to the public soon.
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