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Donations Decline for the First Time Since 2012, Fundraising Effectiveness Project Data Shows

NonProfit PRO

Donor dollars had been rising since 2012 — until now. The Fundraising Effectiveness Project released its full-year 2022 numbers at AFP ICON yesterday. And they weren’t good. Here’s a breakdown of the findings.

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The Numbers Are in and They Ain’t Good. Will Nonprofits Continue to Turn a Blind Eye?

Pamela Grow

According to the latest data from the Fundraising Effectiveness Project , nonprofits continue to face a concerning decline in donors and donations. Nonprofits struggled to acquire new donors as well. The decline in donors has been a steady trend since 2012, with a 19% overall decrease. How can you turn this tide?

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#GivingTuesday Online Donations Up 90% from 2012

Tech Soup

From volunteering to local service activities to donations, we saw people everywhere come together to give. This year’s #GivingTuesday saw a dramatic increase in nonprofit organizations promoting the movement as a national day of giving. GivingTuesday Donation Growth. million in online donations on #GivingTuesday 2013.

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Donors Seek Stories, Info And Other Non-Ask Messaging

The NonProfit Times

Most donors want more information from their preferred nonprofits, whether via social media channels or email. Just as nonprofits seek monthly sustainer revenue, donors welcome monthly updates on a nonprofit’s activities, such as campaign updates, donor impact or other relevant information.

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Do Your Giving Tuesday Messages Look Like Spam?

Ann Green's Nonprofit

In theory, that sounds nice, but in reality, it’s a day when nonprofit organizations unleash an onslaught of transactional fundraising appeals by email and social media. Starting in 2012, Giving Tuesday has taken place the Tuesday after Thanksgiving. That’s often not why they donate. This year it will be on November 28.

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Top 10 Cause Marketing Posts of 2012

Selfish Giving

The top ten cause marketing posts on Selfish Giving in 2012! 1. Why and How Nonprofits Should Use Pinterest. 2. Making People Cry Isn’t a Good Nonprofit Mobile Strategy. 3. CauseTalk Radio Ep02: Pinterest for Nonprofit Marketing. 6. Raise More Money From Businesses with Donation Boxes.

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College Fundraising Best Practices: Three Ways to Increase Online Donations

Qgiv

has increased an average of 10% every year since 2012. And—according to a report by Nonprofit Source –54% of donors worldwide prefer to donate online with a credit or debit card. And what changes can you advocate for to increase online donations? Problem: “I’m on the website but where do I make a donation?”.