Focus on Generosity and Building Relationships on Giving Tuesday
Ann Green's Nonprofit
NOVEMBER 18, 2024
In theory, that sounds nice, but in reality, it’s a day when nonprofit organizations unleash an onslaught of transactional fundraising appeals by email, text, and social media. Beginning in 2012, Giving Tuesday has taken place the Tuesday after Thanksgiving. That’s often not why they donate. Your donors deserve better.
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