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Focus on Generosity and Building Relationships on Giving Tuesday

Ann Green's Nonprofit

In theory, that sounds nice, but in reality, it’s a day when nonprofit organizations unleash an onslaught of transactional fundraising appeals by email, text, and social media. Beginning in 2012, Giving Tuesday has taken place the Tuesday after Thanksgiving. That’s often not why they donate. Your donors deserve better.

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Donations Decline for the First Time Since 2012, Fundraising Effectiveness Project Data Shows

NonProfit PRO

The Fundraising Effectiveness Project released its full-year 2022 numbers at AFP ICON yesterday. Donor dollars had been rising since 2012 — until now. And they weren’t good. Here’s a breakdown of the findings.

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What The Latest Fundraising Effectiveness Project News Means for You

Clairification

I’ve been getting nervous emails from colleagues who attended the 2023 AFP ICON conference in New Orleans, all bemoaning the fact not just donors but also donations are down. You see, information was presented from the full 2022 Fundraising Effectiveness Project report, and the results were sadder than usual. The opposite, in fact.

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Unlocking the Power of Giving Tuesday: A Comprehensive Guide for Nonprofits

Community Boost

Let’s dive into what Giving Tuesday is, its history, and how nonprofits can leverage this day to kickstart year-round fundraising efforts. For nonprofits, Giving Tuesday is more than just a single day of fundraising; it’s a launchpad for ongoing efforts throughout the year. billion donated in the United States alone.

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Top 10 Cause Marketing Posts of 2012

Selfish Giving

The top ten cause marketing posts on Selfish Giving in 2012! 4. 4 Steps to Launching a Fundraiser on Pinterest. 6. Raise More Money From Businesses with Donation Boxes. Enjoy and see you next year. 1. Why and How Nonprofits Should Use Pinterest. 2. Making People Cry Isn’t a Good Nonprofit Mobile Strategy.

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Mastering Your GivingTuesday Fundraising Email Campaign

Greater Giving

Mastering Your GivingTuesday Fundraising Email Campaign: How, When, Why, and Who GivingTuesday is quickly approaching, and it’s the perfect opportunity to inspire generosity and rally support for your cause. Email marketing is a powerful tool that nonprofits can leverage to reach supporters and maximize donations.

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8 Tips for GivingTuesday Social Media Posts

CauseVox

Since its start in 2012, GivingTuesday —which occurs on the first Tuesday after the U.S. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. Free Download: Year-End & GivingTuesday Fundraising Toolkit 1.

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