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Focus on Generosity and Building Relationships on Giving Tuesday

Ann Green's Nonprofit

Beginning in 2012, Giving Tuesday has taken place the Tuesday after Thanksgiving. Just because it’s Giving Tuesday isn’t a compelling reason to give I see so many messages that say donate because it’s Giving Tuesday. That’s often not why they donate. If they donated two weeks ago, maybe they shouldn’t get an appeal right now.

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Best Cause Marketing Campaigns of 2012

Selfish Giving

I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns. What were your favorite cause marketing campaigns of 2012? Best Product Donation Program: Hanes & Salvation Army Sock Drive on Skid Row. Best Mobile Program: Saucony Run4Good.

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Donations Decline for the First Time Since 2012, Fundraising Effectiveness Project Data Shows

NonProfit PRO

Donor dollars had been rising since 2012 — until now. The Fundraising Effectiveness Project released its full-year 2022 numbers at AFP ICON yesterday. And they weren’t good. Here’s a breakdown of the findings.

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Top 10 Cause Marketing Posts of 2012

Selfish Giving

The top ten cause marketing posts on Selfish Giving in 2012! 6. Raise More Money From Businesses with Donation Boxes. Enjoy and see you next year. 1. Why and How Nonprofits Should Use Pinterest. 2. Making People Cry Isn’t a Good Nonprofit Mobile Strategy. 3. CauseTalk Radio Ep02: Pinterest for Nonprofit Marketing.

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Unlocking the Power of Giving Tuesday: A Comprehensive Guide for Nonprofits

Community Boost

Origins (2012) Giving Tuesday began in 2012 as a collaborative initiative between New York’s 92nd Street Y and the United Nations Foundation. billion donated in the United States alone. Notably, 2022 also marked a milestone in digital giving, with online donations exceeding $1 billion for the first time ever.

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What The Latest Fundraising Effectiveness Project News Means for You

Clairification

I’ve been getting nervous emails from colleagues who attended the 2023 AFP ICON conference in New Orleans, all bemoaning the fact not just donors but also donations are down. But this had been offset by larger average donations, so total philanthropic dollars didn’t contract. I want to share this with you, because you need to know.

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2012 Nonprofit Technology Year in Review

Tech Soup

In this case, it's a recap of some of the big nonprofit technology stories of 2012. Top Nonprofit Technology Buzzwords of 2012. "Hackathon" was, in fact, one of Lucy Bernholz' top 10 philanthropy buzz words for 2012. By the way, Lucy Bernholz' top buzz word of 2012 was " data."