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Donations Decline for the First Time Since 2012, Fundraising Effectiveness Project Data Shows

NonProfit PRO

Donor dollars had been rising since 2012 — until now. The Fundraising Effectiveness Project released its full-year 2022 numbers at AFP ICON yesterday. And they weren’t good. Here’s a breakdown of the findings.

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What The Latest Fundraising Effectiveness Project News Means for You

Clairification

I’ve been getting nervous emails from colleagues who attended the 2023 AFP ICON conference in New Orleans, all bemoaning the fact not just donors but also donations are down. But this had been offset by larger average donations, so total philanthropic dollars didn’t contract. I want to share this with you, because you need to know.

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Best Cause Marketing Campaigns of 2012

Selfish Giving

I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns. What were your favorite cause marketing campaigns of 2012? Best Product Donation Program: Hanes & Salvation Army Sock Drive on Skid Row. Best Mobile Program: Saucony Run4Good.

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#GivingTuesday Online Donations Up 90% from 2012

Tech Soup

From volunteering to local service activities to donations, we saw people everywhere come together to give. Online sites, email campaigns, and social media had a much bigger emphasis on #GivingTuesday than in 2012. GivingTuesday Donation Growth. Online giving on #GivingTuesday 2013 was up 90% compared to 2012.

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Top 10 Cause Marketing Posts of 2012

Selfish Giving

The top ten cause marketing posts on Selfish Giving in 2012! 6. Raise More Money From Businesses with Donation Boxes. Enjoy and see you next year. 1. Why and How Nonprofits Should Use Pinterest. 2. Making People Cry Isn’t a Good Nonprofit Mobile Strategy. 3. CauseTalk Radio Ep02: Pinterest for Nonprofit Marketing.

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The Numbers Are in and They Ain’t Good. Will Nonprofits Continue to Turn a Blind Eye?

Pamela Grow

According to the latest data from the Fundraising Effectiveness Project , nonprofits continue to face a concerning decline in donors and donations. The decline in donors has been a steady trend since 2012, with a 19% overall decrease. The latest numbers are out and it’s not looking good. How can you turn this tide?

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Do Your Giving Tuesday Messages Look Like Spam?

Ann Green's Nonprofit

Starting in 2012, Giving Tuesday has taken place the Tuesday after Thanksgiving. Just because it’s Giving Tuesday isn’t a compelling reason to give I see so many email messages that say donate because it’s Giving Tuesday. That’s often not why they donate. This year it will be on November 28. This is where it often falls short.

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