What The Latest Fundraising Effectiveness Project News Means for You
Clairification
APRIL 24, 2023
But this had been offset by larger average donations, so total philanthropic dollars didn’t contract. The long-term trend of waning donor participation, which started in 2012, experienced a sharp nose dive in 2022, with overall donors declining by 10%. You probably already knew donor retention has been declining for the past decade.
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