5 Tips for Developing Cause Marketing Partnerships
Selfish Giving
APRIL 20, 2012
Research their marketing, PR, sales goals and objectives. Do both your goals align? Help them see a marketing return on investment, not a fundraising problem. My post: The Best Local Cause Marketing of 2011. #5. Cause marketing is just another fundraising tactic, don’t use it to replace traditional funding tools.
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