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Rethink, reuse, and repurpose: How to create more social media content with less work

Candid

Creating a consistent supply of social media content for a nonprofit is hard. At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). And our social media efforts are an extension of that.

Media 98
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2011 Online Giving Trends and 5 Tactics Your Nonprofit Must Implement Today

Tech Soup

In our 2011 Online Giving Report we've combined findings from The Blackbaud Index of Online Giving with additional multiyear giving data, which allows us to pull out a very rich set of insights. Key 2011 Online Giving Trends Include. of online giving happened in October, November, and December of 2011. of the 34.8%.

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Games for Change 2011: Channeling Our Collective Power

Tech Soup

Alan Gershenfeld , Founder and President, E-Line Media, touched on this as well when he spoke about the nuances of interest-driven learning vs curriculum-driven learning. Some of the game-making platforms he recommends are E-line Media’s own Gamestar Mechanic , along with Game Salad , Gamemaker and Unity , depending on your needs.

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(Re)Defining Cause Marketing

Selfish Giving

When a cashier either solicits a shopper for a donation ( active cause marketing ) or signage is prominently displayed at the register to encourage the shopper to make a gift ( passive cause marketing ) that’s point-of-sale. Purchase or action triggered donation. Those are my thoughts on cause marketing for January 2011.

Donation 107
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Social Media for Nonprofits SF Conference Recap

Tech Soup

Greg Ligon, our guest blogger for the Social Media for Nonprofits conference, is an online communications professional with experience in building a brand via online channels, social media communications, and website content development. Think Strategically About Your Social Media Presence. Learn more about Greg on LinkedIn.

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Happy New Year, Cause Marketing! Love, SCVNGR

Selfish Giving

Such challenges include “2010 was…” and players are asked to describe their year, “Spot the Eagle,” which asks them to snap a picture with the eagle on the Times Square billboard and “What’s your resolution,” which asks for 2011 resolutions. After you complete a challenge, American Eagle donates five bucks to BBBS, which SCVNGR will match.

Retail 90
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Increasing Donations With QR Codes: 4 Ways to Raise More

Get Fully Funded

Let’s explore four ways your nonprofit can increase donations by implementing QR codes into its fundraising initiatives. Empower instant donations There may be many reasons your nonprofit can’t capture as many donations as you’d like during an event or campaign.