One Email Tactic Nonprofits Need to Steal from Brand Marketers
Tech Soup
MARCH 12, 2013
In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? As long as your email tool integrates with your CRM, the emails will go out on their own. The work is done upfront.
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