The Difference Between Transactional, Transformative Cause Marketing
Selfish Giving
JANUARY 25, 2012
Primary goal is to raise money and build awareness for the nonprofit partner. In 2009, I blogged about the Charles River Conservancy (CRC) and how they stumbled on a pot of cause marketing gold thanks to Absolut Vodka. Halloween Town was ultimately about fall fun and the powerful demographic it spoke to: moms with kids.
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