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Avoid the 3 Biggest Mistakes of Fundraising in a Recession

The Fundraising Coach

In my time as a nonprofit fundraiser, we've seen recessions related to the dot-com bust, the 9/11 attacks, and the housing market implosion around 2008 and 2009. What to do: When you feel fear consuming you, get out a list of the people who've donated in the last twelve months. Recessions and rumors of recessions. And keep at it.

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Symantec Donation Safeguards Computer Labs for Students

Tech Soup

is a nonprofit educational and vocational training organization that has been working with local at-risk populations since 2009. Smooth Transition is an appreciative recipient of the donations we received from Symantec and we look forward to providing even more impactful community programs as a result." Smooth Transition, Inc.,

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The Complete Guide to Facebook Ads for Nonprofits

Qgiv

Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds. Facebook allows you to target specific demographics for a minimum of one dollar a day. Do you want to encourage people to donate to your organization?

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The Difference Between Transactional, Transformative Cause Marketing

Selfish Giving

In 2009, I blogged about the Charles River Conservancy (CRC) and how they stumbled on a pot of cause marketing gold thanks to Absolut Vodka. The major platform was the purchase-triggered donation from vodka sales. Halloween Town was ultimately about fall fun and the powerful demographic it spoke to: moms with kids.

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Improve Online Fundraising Results and Wow Donors with These 7 Obvious Secrets

Tech Soup

According to Blackbaud 's 2011 Online Giving Report , online earnings dropped by 55 percent; but that was likely due to the increase in donations due to the Haiti earthquake in January 2010. " The ask should be accompanied by a precise message tailored to the demographic you are targeting. Make the Ask. Know Your Audience.