Help KFC Earn Its Cause Marketing Wings
Selfish Giving
JUNE 13, 2011
In 2009, it launched Re-Freshed by KFC , a local public works program in Louisville, Kentucky that filled unsightly potholes with fresh asphalt topped with the KFC logo. Again, going back to the entrepreneurial spirit of The Colonel, the brand could hold an online crowdsourced competition to award a grant to a promising entrepreneur.
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