Fundraising in a Crisis
Penelope Burk
MARCH 18, 2020
The Better Business Bureau found that 70% of respondents said trust is essential before making a donation but fewer than 20% had a high level of trust in charities; The Indiana University School of Philanthropy and Vanguard Charitable have charted a decline in trust among donors from 66% in 2000 to 53% in 2016.
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