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Corporate Giving Declined in 2008

Tech Soup

Last month we mentioned GivingUSA's annual assessment of individual giving which showed that donations from individuals had dropped 5.7% overall in 2008. The Committee Encouraging Corporate Philanthropy's 2008 assessment of corporate gving (PDF) reports that corporate giving was down nearly 8% overall ($30.78

Finance 43
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GivingUSA Reports a Drop in 2008 Giving

Tech Soup

philanthropy is that total giving for 2008 was estimated to have exceeded $300 billion for the second year in a row, for a total of $307.65 percent, the largest drop since the group began tracking donations in 1956. The good news from the annual GivingUSA report (PDF) on U.S. But, unfortunately, most of the news was bad.

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Better Non-Profit Websites to Increase Online Donations: Usability Report

Wild Apricot

In 2008, non-profits and charities collected about 10% of their donations online, according to a survey by Target Analytics, but usability expert Jakob Nielsen says the amount of money collected online could be much higher — with improved website design and content that answers the donors’ real questions. read more ). read more ).

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Tap UNICEF’s Tap Project for Restaurant Cause Marketing

Selfish Giving

I’ve admired UNICEF’s Tap Project since it began in 2008. Ask customers to donate a buck for the tap water they usually get for free. Maybe you’re a food pantry and instead of asking customers to donate a buck for their tap water you ask a buck for the bread basket they generally get for free. Genius, huh?

Retail 101
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Avoid the 3 Biggest Mistakes of Fundraising in a Recession

The Fundraising Coach

In my time as a nonprofit fundraiser, we've seen recessions related to the dot-com bust, the 9/11 attacks, and the housing market implosion around 2008 and 2009. Back in 2008, I wrote a couple articles on recession proof fundraising and fundraising in a recession. These times are not fun. But nonprofits can survive.

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Guest Post: 8 Simple Ways to Improve Your Peer-to-Peer Fundraising

Double the Donation

Ask yourself these questions, take notes, and work with your website manager to make improvements : Is it clear what I should do if I want to learn more, register, or donate? How many clicks does it take to sign up or donate? If I’m donating, is it easy to find the person or team I want to donate on behalf of?

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Now Available on TechSoup: Small Business Server 2011

Tech Soup

We recently added the updated Windows Small Business Server 2011 products from Microsoft to our donation catalog. read more.