6 Cause Marketing Promotions You Can Learn From
Selfish Giving
MAY 2, 2011
Since 2007 this point-of-sale campaign has raised a whopping $8.4 Shoppers that donate $10 or more receive a free reusable shopping bag designed by artist James Hogarth (who has autism). The ice cream chain reduced prices of small ice cream scoops to 31 cents creating an opportunity for customers to donate to local fire charities.
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