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Apple started its partnership with The (RED) Campaign in 2006, the same year the campaign first launched, in part due to Steve Jobs’s friendship with one of the campaign’s founders, U2’s Bono. Email is one of the best marketing channels for nonprofits, and you can utilize it to advertise your partnership.
Paid search layered strategy: In the paid search category, it’s smart to utilize Google Grants, paid Google Ads, and Microsoft Advertising or Bing ads. This can go a long way in retaining your donors and bolstering your reputation as you strive to acquire more donors in the future. Google Grants. Tell your nonprofit’s story.
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