What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond
Qgiv
JUNE 8, 2021
All three metrics dropped slightly from 2019 to 2020. Though retention rates fell, they are still in the same general percentile neighborhood that they have been since 2006 (the first year of the FEP study). The overall 2020 donor retention rate was 43.6%, a 4.1% to an average of 19.2%. 2020 is no exception.
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