article thumbnail

Crafting a Stellar Nonprofit Branding Strategy: 10 Quick Tips 

Qgiv

Here are a couple key metrics: Donations : Have your donations increased? From 2006, using his vast array of management experience and dedication to “giving back,” Kyle, his father, Nick, and several other entrepreneurial philanthropists spent more than four years planning the launch of Give Back Nation.

Nonprofit 107
article thumbnail

What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond

Qgiv

All three metrics dropped slightly from 2019 to 2020. Though retention rates fell, they are still in the same general percentile neighborhood that they have been since 2006 (the first year of the FEP study). The overall 2020 donor retention rate was 43.6%, a 4.1% to an average of 19.2%. 2020 is no exception.

article thumbnail

Nonprofit Cause Marketing: A Guide to Impactful Partnerships

Qgiv

Apple started its partnership with The (RED) Campaign in 2006, the same year the campaign first launched, in part due to Steve Jobs’s friendship with one of the campaign’s founders, U2’s Bono. There are many metrics you can use to qualify how successful your campaign is. But don’t rely on a singular metric!

Metrics 52