What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond
Qgiv
JUNE 8, 2021
Though retention rates fell, they are still in the same general percentile neighborhood that they have been since 2006 (the first year of the FEP study). With rates below 20% for the first time ever, it’s likely to assume that the rise of transactional methods of giving (SMS, peer-to-peer , social media, etc.)
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