Remove 2006 Remove Media Remove Retainer
article thumbnail

What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond

Qgiv

Though retention rates fell, they are still in the same general percentile neighborhood that they have been since 2006 (the first year of the FEP study). With rates below 20% for the first time ever, it’s likely to assume that the rise of transactional methods of giving (SMS, peer-to-peer , social media, etc.)

article thumbnail

Nonprofit Cause Marketing: A Guide to Impactful Partnerships

Qgiv

They’ll link to your donation form from the business’s social media or website. Apple started its partnership with The (RED) Campaign in 2006, the same year the campaign first launched, in part due to Steve Jobs’s friendship with one of the campaign’s founders, U2’s Bono. Digital programs.

Metrics 52
article thumbnail

Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. hours each day in their social media account 54% of global website views are from a mobile device, like a smartphone or tablet 54.8%