Remove 2006 Remove Goals Remove Metrics
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Nonprofit Cause Marketing: A Guide to Impactful Partnerships

Qgiv

Match the cause with the business Set a mutually beneficial goal Use more than one marketing channel Make it a collaboration, not just a donation Track the campaign Match the cause with the business Before you start your cause marketing campaign, you need to find the right business to work with. Don’t focus your goals solely on money!

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What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond

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All three metrics dropped slightly from 2019 to 2020. Though retention rates fell, they are still in the same general percentile neighborhood that they have been since 2006 (the first year of the FEP study). The overall 2020 donor retention rate was 43.6%, a 4.1% to an average of 19.2%. 2020 is no exception.