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What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond

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Though retention rates fell, they are still in the same general percentile neighborhood that they have been since 2006 (the first year of the FEP study). Be sure to download Retaining Your P2Peeps – Qgiv Success Center to see much more insights, and to compare the results to your own organization’s metrics.

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Nonprofit Cause Marketing: A Guide to Impactful Partnerships

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While your individual donors fund most of your donations, it’s best to also look for other sources of revenue. Apple started its partnership with The (RED) Campaign in 2006, the same year the campaign first launched, in part due to Steve Jobs’s friendship with one of the campaign’s founders, U2’s Bono. What is cause marketing?

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Why is multi-channel marketing important for nonprofit fundraising?

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This can go a long way in retaining your donors and bolstering your reputation as you strive to acquire more donors in the future. Once all elements are approved, you can begin running ad campaigns with your ad grant funding. Who doesn’t want to get more followers and raise funds through social media ?