What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond
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JUNE 8, 2021
Though retention rates fell, they are still in the same general percentile neighborhood that they have been since 2006 (the first year of the FEP study). are at least partly to blame, given that it can be difficult to steward these donors due to a lack of contact info and context (reason for giving) around their donations.
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