Remove 2006 Remove Donation Remove Retainer
article thumbnail

What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond

Qgiv

Though retention rates fell, they are still in the same general percentile neighborhood that they have been since 2006 (the first year of the FEP study). are at least partly to blame, given that it can be difficult to steward these donors due to a lack of contact info and context (reason for giving) around their donations.

article thumbnail

Nonprofit Cause Marketing: A Guide to Impactful Partnerships

Qgiv

While your individual donors fund most of your donations, it’s best to also look for other sources of revenue. When a store asks you if you’d like to donate or round up your purchase at check-out, that’s a point-of-sale cause marketing campaign to financially contribute to an organization like yours. Purchase-triggered donation.

Metrics 52
article thumbnail

Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

of donors prefer going online to make a donation People receive 121 emails per day on average 76% of people trust ads they receive in the mail 56% of donors regularly attend fundraising events Text fundraising has grown 205% over the last year. Many nonprofits have experienced drastic changes in the digital fundraising landscape.