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Crafting a Stellar Nonprofit Branding Strategy: 10 Quick Tips 

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Here are a couple key metrics: Donations : Have your donations increased? This includes in-kind and online donations, grants, cash, checks, and more. As people efficiently and effectively learn more about your organization and become more comfortable, it should directly impact donations.

Nonprofit 107
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Nonprofit Cause Marketing: A Guide to Impactful Partnerships

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While your individual donors fund most of your donations, it’s best to also look for other sources of revenue. When a store asks you if you’d like to donate or round up your purchase at check-out, that’s a point-of-sale cause marketing campaign to financially contribute to an organization like yours. Purchase-triggered donation.

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What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond

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All three metrics dropped slightly from 2019 to 2020. Though retention rates fell, they are still in the same general percentile neighborhood that they have been since 2006 (the first year of the FEP study). The overall 2020 donor retention rate was 43.6%, a 4.1% to an average of 19.2%. 2020 is no exception.