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Understanding shifts in giving by small-dollar donors: Insights from FEP’s Q4 2024 report

Candid

As chair of the Fundraising Effectiveness Project (FEP) and director of community engagement at Neon One, I’ve had the opportunity to closely observe the evolving landscape of philanthropic giving. Here are our Fundraisers Subcommittees top four recommendations for the next few months: 1. Most concerning is the sharp 8.8%

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The State of DAFs in 2025: Updates on Donor-Advised Funds

Get Fully Funded

DAFs incentivize wealthy donors to give more without creating their own foundations, providing new opportunities for nonprofits to receive large donations. Should your nonprofit still target DAF holders and accept donations from them? Non-cash giving remains a lucrative fundraising opportunity.

Funding 52
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Storytelling is Old. You Need Storyselling.

Planned Giving

Donor stories can inspire more donations and support, as can mission stories and stories about those you serve. Any marketer or fundraiser who’s paying attention knows about the power of storytelling—and everyone’s jumping on the bandwagon. or makes the nonprofit sound desperate for donations, the reader loses interest.

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How to Prevent Donor Fatigue in a Nonprofit

Get Fully Funded

Others say it’s an excuse used by lazy fundraisers to justify their poor results. I say it’s a real phenomenon that occurs when fundraisers are so focused on the money that they forget where the money comes from. Regardless, it’s something to be concerned about BEFORE you see a decrease in your donations. What is Donor Fatigue?

Nonprofit 105
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Crafting a Stellar Nonprofit Branding Strategy: 10 Quick Tips 

Qgiv

Here are a couple key metrics: Donations : Have your donations increased? This includes in-kind and online donations, grants, cash, checks, and more. As people efficiently and effectively learn more about your organization and become more comfortable, it should directly impact donations.

Nonprofit 107
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8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

X charity will receive ten cents from each yogurt sold for a total minimum donation of $50,000 and a maximum donation of $100,000.). All the programs we chose that fundraising goals met these two standards. This will bring Kroger’s total fundraising effort to $18 million since 1996.

Retail 108
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Google Ad Grants for Nonprofits 102

Qgiv

Many nonprofits that start thinking about leveraging the Ad Grant have one main objective, to increase donations. There is a learning curve, but organizations that have the time and staff to commit to it see successes. Don’t focus on one Ad Grant objective.

Grant 93