Nonprofit Cause Marketing: A Guide to Impactful Partnerships
Qgiv
OCTOBER 9, 2023
Apple started its partnership with The (RED) Campaign in 2006, the same year the campaign first launched, in part due to Steve Jobs’s friendship with one of the campaign’s founders, U2’s Bono. There are many metrics you can use to qualify how successful your campaign is. But don’t rely on a singular metric!
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