2006 Demographics IT 
Selfish Giving
DECEMBER 2, 2017
I've been a big admirer of Red since it's founding in 2006. The number one focus of nonprofits should be on building a brand that resonates with a key demographic. Red has raised a whopping $475 million since 2006. Source: Fast Company Friday was World Aids Day. It's all about your brand.
Qgiv
OCTOBER 9, 2023
Apple started its partnership with The (RED) Campaign in 2006, the same year the campaign first launched, in part due to Steve Jobs’s friendship with one of the campaign’s founders, U2’s Bono. This shared audience, as well as the improved brand image, helps increase their sales. Check out these tips for building a cause marketing campaign!
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