Nonprofit Cause Marketing: A Guide to Impactful Partnerships
Qgiv
OCTOBER 9, 2023
While your individual donors fund most of your donations, it’s best to also look for other sources of revenue. Apple started its partnership with The (RED) Campaign in 2006, the same year the campaign first launched, in part due to Steve Jobs’s friendship with one of the campaign’s founders, U2’s Bono. What is cause marketing?
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