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What Your Cause Can Learn from (RED)

Selfish Giving

I've been a big admirer of Red since it's founding in 2006. The number one focus of nonprofits should be on building a brand that resonates with a key demographic. Red has raised a whopping $475 million since 2006. I heard about it because I saw on Twitter that 25 cents of every holiday drink sold at Starbucks was going to Red.

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Nonprofit Cause Marketing: A Guide to Impactful Partnerships

Qgiv

While your individual donors fund most of your donations, it’s best to also look for other sources of revenue. When a store asks you if you’d like to donate or round up your purchase at check-out, that’s a point-of-sale cause marketing campaign to financially contribute to an organization like yours. Purchase-triggered donation.

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